For this project we partnered with Sara Galactica to help promote a city-wide celebration of cocktails and mixology in Bellingham. On a short timeline, we executed a multifaceted and highly successful campaign, delivering participating bars and restaurants some of their busiest nights of the year in the midst of a bleak PNW February.
Spread the word throughout the region using digital media, public relations, print advertising, collaborative partnerships and boots-on-the-ground.
What HappyChap Provided:
- Strategic Planning
- Brand System
- Custom Event Website
- Commercial Photography
- Promotional Video
- Poster Design
- Table Tent Design
- T-Shirt Design
- Instagram Advertising
- Facebook Advertising
- Sponsor/Media Deck
To reintroduce Bellingham to their favorite bartenders, we enlisted the photographic aptitude of our co-conspirator Pat Beggan.
We developed a brand and visual style system that would appeal to the historical roots of cocktail culture and convey the alchemical mystique of “spirits.”
Viral Promo Video
Our video entitled “Even Brewers Think It’s OK to Drink Cocktails” garnered over 30,000 views ahead of Cocktail Week.
We also produced a series of video ads and shareable social media images to promote specific events, sponsors, and announcements.
Event Website Design
A simple mobile first event website including a seamless calendar integration to easily find cocktail week events happening.
We delivered immense value to event sponsors by engaging over 85,000 people via social media during the campaign leading up to the event, and we delivered one of the busiest weeks of the year to participating venues. Cocktail Week is currently gearing up for its next iteration, which is bound to be even more successful!